Rúben Amorim has arrived in Manchester and the smiles are back. The Portuguese head coach has been meeting supporters around Old Trafford in his first week with his new club, and will soon get to work. "We have to win, we all know that," he told club media channels as he took in the breathtaking scenes of Old Trafford under the lights.
United has not had anything to smile about this season. Sitting 13th in the Premier League table and 15th in the Europa League league phase, he takes over a club struggling to hit its former heights. It's been more than a decade since United sat at the summit of English soccer and plenty have tried (and failed) before him to restore old glories, but there is optimism that this time may be different.
Amorim was greeted on arrival in England by members of United's new structure—including Omar Berrada, Dan Ashworth and Jason Wilcox—each installed by new owners INEOS to put the focus back on the club returning to the top through better process. Amorim is the first appointment of the new era and has competent off-field backing that his predecessors never benefitted from. But Amorim knows what's at stake and needs to turn the tide quickly. Here's how he could do it.






